Tobacco goes to college

By Elizabeth Crisp Crawford

Subjects: Students, Advertising, Smoking, Cigarettes, Universities, College publications, History, 20th Century, Tobacco Industry, Tobacco Products, Tobacco use, Tobacco industry, Advertising, cigarettes, Tobacco manufacture and trade, Advertising as Topic, History, College students

Description: "This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--