Identity-Based Brand Management

By Christoph Burmann, Nicola-Maria Riley, Michael Schade, Tilo Halaszovich

Subjects: Product management, Stratégie de marque, businesses (business enterprises), Produits de marque -- Gestion, Brand name products -- Management, Marketing, marketing, Business, branding, Affaires, Branding (Marketing)

Description: 1 online resource (x, 313 pages)