Books

20+ results found
Title Authors Description OpenBook ID
Principles and Practice of Marketing Principles and Practice of Marketing Jobber,Ellis-Chadwick xxx, 813 pages : 27 cm OL21116315W
Writing for Children and Young Adults Writing for Children and Young Adults Marion Crook Whether picture book or novel, fiction or nonfiction, writing for a young audience is about establishing a connection with the young people who read your work. To create that connection with your you… OL21130558W
Marketing concepts and strategies Marketing concepts and strategies Sally Dibb 'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includ… OL21179762W
Trade policy developments in the Middle East and North Africa Trade policy developments in the Middle East and North Africa Bernard M. Hoekman The focus of the contributions in this book is on trade and trade policy. Contributors review recent trends in trade performance, assess current trade and investment regimes, and discuss some of the … OL21180603W
The passion conversation The passion conversation Robbin Phillips No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, a… OL21180771W
The customer learning curve The customer learning curve Karl Hellman,Ardis Burst "The Customer Learning Curve examines every aspect of selling a product or service from the customer's point of view. It enables you to take an integrated, customer-centered approach and help move th… OL21182455W
Editor-proof your writing Editor-proof your writing Don McNair McNair explains the common mistakes made by most writers and shows how eliminating unnecessary words strengthens action, shorten sentences, and makes writing crackle with life. Containing twenty-one … OL21206820W
Game Design Game Design Marc Saltzman This is a career building and advisement guide for beginner, and professional video game jobs. It looks at how games are designed, the characters created, story, and such are developed. It looks at t… OL2170674W
Eight Giant Steps to Global Domination Eight Giant Steps to Global Domination Kenn Viselman Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids… OL222716W
Market mediations Market mediations Benoît Heilbrunn "Market Mediations offers a fresh way to look at consumption practices as well as design and branding issues through analysis based on the French and European intellectual tradition. The economy of b… OL22313837W
Public health campaigns Public health campaigns World Health Organization (WHO) Since it was set up in 1948, the World Health Organization (WHO) has used posters to influence national health policies. This book celebrates the story of public health posters and their cross-cultur… OL22386953W
Malcolm McDonald on marketing planning Malcolm McDonald on marketing planning McDonald, Malcolm. Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real worl… OL2239128W
The Marketing Mavens The Marketing Mavens Noel Capon The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That… OL2303744W
Transnacionales en América Latina Transnacionales en América Latina Francisco de Oliveira 270 p. : 20 cm OL2305847W
Profit with purpose Profit with purpose Teneshia Jackson Warner xix, 219 p. : 24 cm OL23221889W
Marketing in peasant economy Marketing in peasant economy Rajagopal On the grain marketing structure in India. OL2322773W
101 Ways to Promote Your Real Estate Web Site 101 Ways to Promote Your Real Estate Web Site Susan Sweeney An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency’s or individual agent’s site can mean thousands of doll… OL2346670W
Marketing research Marketing research Gilbert A. Churchill,Dawn Iacobucci This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the researc… OL23744930W
A framework for marketing management A framework for marketing management Philip Kotler "Using the most current concepts, up-to-date data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success."--Page … OL24163877W
100 habits of successful graphic designers 100 habits of successful graphic designers Joshua Berger,Sarah Dougher,Plazm Learn the trade secrets of the world's most influential graphic design masters. This title covers every aspect of the designer's career, from landing a client to delivering the finished piece with he… OL24189207W
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