Books

20+ results found
Title Authors Description OpenBook ID
Effective writing skills for public relations Effective writing skills for public relations John Foster Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on … OL11818192W
Effective internal communications Effective internal communications Lyn Smith In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and comple… OL11877437W
Public affairs in practice Public affairs in practice Stuart Thomson Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. "Public Affa… OL11996939W
Public Relations For Dummies Public Relations For Dummies Eric Yaverbaum Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Wan… OL15171866W
Marketing and PR Marketing and PR Nick Wilde Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won't benefit. Packed… OL15191032W
Buy in Buy in John P. Kotter,Lorne A. Whitehead From inside front cover: [Kotter and Whitehead] reveal how to protect good ideas and win the support needed to deliver valuable results. ... Through the device of a fresh and amusing fictional narrat… OL15727550W
Why women should rule the world Why women should rule the world Dee Dee Myers What would happen if women ruled the world?Everything could change, according to former White House press secretary Dee Dee Myers. Politics would be more collegial. Businesses would be more productiv… OL15845947W
When the headline is you When the headline is you Jeff Ansell "A former journalist's tips and guidance on how to deal with traditional online media Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whos… OL15883782W
PR today PR today Trevor Morris "A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. Th… OL16117964W
Exhibiting Mormonism Exhibiting Mormonism Reid Larkin Neilson The 1893 Columbian Exposition, also known as the Chicago World's Fair, presented the Latter-day Saints with their first opportunity to exhibit the best of Mormonism for a national and an internationa… OL16412652W
The New Rules of Marketing & PR The New Rules of Marketing & PR David Meerman Scott This book is the benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success. The New Rules of Marketing & PR, 4th Editio… OL16808753W
Corporate community involvement Corporate community involvement Nick Lakin The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility … OL16987437W
Dirty Politics Dirty Politics Nicky Hager "Early in 2014 Nicky Hager was leaked a large number of email and online conversations from Cameron Slater's Whale Oil blog. Many of these were between Slater and his personal allies on the hard righ… OL17043709W
Promotion for sport directors Promotion for sport directors Johnson, John R. "The sportdirector series is a revolutionary approach to the craft of managing athletic programs"--P. x. OL1820690W
Body check Body check Deirdre Martin This games going into overtime.Janna MacNeil is a publicist on a missionto change the image of the bad boys of hockey: the Stanley Cup Champion New York Blades.Ty Gallagher is a captain on a missiont… OL1905010W
Litigation public relations Litigation public relations Richard A. Stack xix, 240 p. : 23 cm OL19596717W
Never eat alone Never eat alone Keith Ferrazzi Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life… OL19980180W
Personal branding for dummies Personal branding for dummies Susan Chritton This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your b… OL19982943W
Zi wo ying xiao 9 bu = Zi wo ying xiao 9 bu = Robert Gentle Ben shu jiang shu le zen yang yong zhong zhong ji qiao jian li zi ji de gong zhong xing xiang, cong er da dao zi wo de ying xiao mu de : zen yang jin ru chuan mei ; zen yang da jin yan jiang ling yu … OL20089986W
Survey of public relations practices in higher education Survey of public relations practices in higher education Primary Research Group This 115-page report examines the public relations efforts of 41 colleges and universities, exploring annual budget trends, press release practices, print and digital media monitoring strategies, and… OL23259250W
Next page