PR today

By Trevor Morris

Subjects: BUSINESS & ECONOMICS / Industries / Media & Communications Industries, Public relations, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Public Relations

Description: "A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios"--