Corporate community involvement

By Nick Lakin

Subjects: Corporations, public relations, Gestion, BUSINESS & ECONOMICS, Public relations, Management, Strategic planning, Strategic Planning, Planification stratégique, Industrial management, Gestion d'entreprise, Industrial Management, Corporations, Social responsibility of business, Business Ethics, Management Science, Relations publiques, Social aspects, Sociétés, Aspect social, Organizational Behavior

Description: The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges.