Books

20+ results found
Title Authors Description OpenBook ID
Be #1 on Google Be #1 on Google Jon Smith Google Your Way to the Top of Your Industry!It's great to have a punchy Web site, but if you aren't optimizing your search-engine presence, you're just another company lost in cyberspace.With Be #1 o… OL13773475W
501 Web site secrets 501 Web site secrets Miller, Michael Shows Internet users how to get the most out of Internet searches, portals, and commerce sites Covers using Google to solve mathematical equations, making search engines safe for kids, harnessing th… OL15032459W
Search Engine Optimization All-in-One For Dummies Search Engine Optimization All-in-One For Dummies Bruce Clay If you have a business, you want your Web site to show up quickly when people search for what you're selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a s… OL15169254W
The Art of Seo The Art of Seo Eric Enge,Rand Fishkin,Stephan Spencer,Jessie Stricchiola "Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy… OL15910386W
Understanding sponsored search Understanding sponsored search Bernard J. Jansen "This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspect… OL15921689W
Your Google game plan for success Your Google game plan for success Joe Teixeira Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer. OL15979742W
Marketing in the age of Google Marketing in the age of Google Vanessa Fox "Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more imp… OL16451806W
Collaborative web search Collaborative web search Meredith Ringel Morris Today,Web search is treated as a solitary experience.Web browsers and search engines are typically designed to support a single user, working alone. However, collaboration on information-seeking task… OL16962447W
Open source intelligence techniques Open source intelligence techniques Michael Bazzell "Author Michael Bazzell has been well known in government circles for his ability to locate personal information about any target through Open Source Intelligence (OSINT). In this book, he shares his… OL18174847W
Information Trapping Information Trapping Tara Calishain How many times have you run a Google search that resulted in thousands of results? With over 8 billion pages online and more posted every day, the Web more than likely contains the information you're… OL1844885W
Algorithms of Oppression Algorithms of Oppression Safiya Umoja Noble A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for "black girls"-what will you find? "Big Booty" and other sex… OL19734838W
Harnessing the power of Google Harnessing the power of Google Christopher C. Brown "Harnessing the Power of Google: What Every Researcher Should Know offers simple strategies that streamline research and improve anyone's search results. It will specifically benefit information prof… OL19739864W
Googled Googled Ken Auletta A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.There are companies that create waves and those that ride or are drowned by them. As o… OL1990196W
Web work Web work Chun Wei Choo This book brings together three great motifs of the network society: the search for and use of information by individuals and groups; the creation and application of knowledge in organizations; and t… OL19910770W
What every student should know about researching online What every student should know about researching online David Munger,Shireen Campbell "What Every Student Should Know About Researching Online teaches students how to conduct research in the first place they will look: the Web. They'll learn how to use search engines and databases and… OL20429418W
Going beyond Google again Going beyond Google again Jane Devine This book builds upon the authors' previous well-respected book, Going beyond Google, which placed teaching the Invisible Web into information literacy programmes. This book expands on the teaching f… OL26186888W
Google search & rescue for dummies Google search & rescue for dummies Brad Hill Be amazed at all the ways Google's at your service! Here's how to find your way through all the information Google offers More than a search engine, Google has become a lifestyle. This book int… OL513845W
Internet searching for dummies Internet searching for dummies Brad Hill nternet Surfing "Cheat Sheet" Inside! No Matter What You're Looking For on the Web — People, Places, or Pizza — This Book Shows You How to Search! The Internet is the greatest source of informatio… OL513848W
Finding Anyone, Anywhere, Anywhen Finding Anyone, Anywhere, Anywhen Noel Montgomery Elliot Finding Anyone, Anywhere, Anywhen is the modern handbook on finding anyone who lived during any century in the past, as well as how to find people living today -- anywhere in the world. Whether se… OL6102426W
Actionable web analytics Actionable web analytics Jason Burby Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organiza… OL8206507W
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