Actionable web analytics

By Jason Burby

Subjects: Business enterprises, computer networks, Electronic commerce, BUSINESS & ECONOMICS, Design, Computer networks, Business intelligence, Internet searching, Internet users, Web usage mining, Internet marketing, Management information systems, Knowledge Capital, Data mining, Business enterprises, Data processing, Web sites, Information Management, Statistics

Description: Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.