The Art of Seo

By Eric Enge, Rand Fishkin, Stephan Spencer, Jessie Stricchiola

Subjects: Electronic commerce, Library & Information Science, Websites, Professional, career & trade -> computer science -> internet & www, Cs.cmp_sc.intrn_www, Zoekmachines, Classement, Moteurs de recherche sur Internet, Html, Développement, Design, Professional, career & trade -> computer science -> html, Sites Web, Professional, career & trade -> computer science -> general, Web sites, LANGUAGE ARTS & DISCIPLINES, Internet advertising, Internet marketing, Recherche sur Internet, Cs.cmp_sc.app_sw, Javascript, Google, Page design, Search engines, Web search engines, Program transformation (Computer programming), Ratings and rankings, Marketing sur Internet, Conception, Cs.offc_tch.intrn_wb_pg_dsg, Web sites, design, Web programming, Internet searching, Com060120, Professional, career & trade -> computer science -> javascript, Transformation de programme (Informatique), Web site development, General

Description: "Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In this book, you will explore the underlying theory behind SEO and how search engines work, learn the steps you need to prepare for, execute, and evaluate SEO initiatives, examine a number of advanced strategies and tactics, understand the intricacies involved in managing complex SEO projects, learn what's necessary to build a competent SEO team with defined roles and glimpse the future of search and what lies ahead for the SEO industry."--Publisher's description.