The Art of Seo

By Eric Enge, Rand Fishkin, Stephan Spencer, Jessie Stricchiola

Subjects: Ratings and rankings, Développement, Electronic commerce, Web sites, design, Page design, Zoekmachines, Marketing sur Internet, Com060120, Design, Web site development, Internet advertising, Sites Web, General, Professional, career & trade -> computer science -> html, Program transformation (Computer programming), Websites, Professional, career & trade -> computer science -> general, Web programming, Html, Internet searching, Google, Cs.cmp_sc.app_sw, Cs.cmp_sc.intrn_www, LANGUAGE ARTS & DISCIPLINES, Internet marketing, Javascript, Recherche sur Internet, Cs.offc_tch.intrn_wb_pg_dsg, Classement, Professional, career & trade -> computer science -> javascript, Library & Information Science, Search engines, Professional, career & trade -> computer science -> internet & www, Transformation de programme (Informatique), Web search engines, Web sites, Conception, Moteurs de recherche sur Internet

Description: "Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In this book, you will explore the underlying theory behind SEO and how search engines work, learn the steps you need to prepare for, execute, and evaluate SEO initiatives, examine a number of advanced strategies and tactics, understand the intricacies involved in managing complex SEO projects, learn what's necessary to build a competent SEO team with defined roles and glimpse the future of search and what lies ahead for the SEO industry."--Publisher's description.