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Manajemen periklanan
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Rhenald Kasali |
Concepts and the application of advertising management in Indonesia. |
OL1030351W |
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Grapevine
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David Balter,John Butman,Dave Balter |
Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. B… |
OL11636244W |
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B As in beauty
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Alberto Ferreras |
Everyone in the world, it seems, is either prettier or thinner (or both) than Beauty Marie Zavala. And the only thing "B" resents more than her name is the way others judge her for the extra 40 pound… |
OL11963148W |
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Rigorous magic
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Jim Taylor |
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? Wh… |
OL12252373W |
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Advertising Media Planning
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Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer |
The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance … |
OL12292204W |
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The complete idiot's guide to guerrilla marketing
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Susan Drake,Colleen Wells,Susan M. Drake |
Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts… |
OL13737027W |
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Belching Out the Devil
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Mark Thomas |
A dangerously entertaining trip with Mark Thomas in search of the real story behind Coca-ColaCoca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company tha… |
OL14961191W |
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America brushes up
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Kerry Segrave |
"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which e… |
OL15204356W |
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Original photographs of Abraham Lincoln
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George B. Ayres |
Adevrtisement of prints from two negatives "taken at Springfield, Ill., in June, 1860." |
OL15356157W |
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Tobacco and your mouth
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Adam Winters |
Discusses addiction to cigarettes, how it is encouraged by advertising, the physiological damage it can cause, reasons to avoid starting, and ways to quit. |
OL15845556W |
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Soap, sex, and cigarettes
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Juliann Sivulka |
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising … |
OL16485428W |
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Contrapublicidad
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ConsumeHastaMorir,Isidro Jiménez Gómez,María González Reye,Pedro Ramiro Pérez ,Rodrigo Fernández Miranda |
La publicidad, el principal canal de difusión de la ideología consumista, es unidireccional, no admite respuesta. Transmite de forma normalizada valores hedonistas, individualistas y el consumo como … |
OL17769896W |
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Advertising
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Neal Bernards |
Opposing viewpoints debate the effects of advertising and whether certain types of advertising should be banned. Includes critical thinking activities. |
OL1929742W |
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The school on Madison Avenue
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Ann E. Weiss |
Discusses the influence advertising has on our lives, for good and for bad. |
OL1963026W |
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Loveworks
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Sheehan, Brian Associate Professor |
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks… |
OL19968844W |
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Status update
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Alice Emily Marwick |
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the mea… |
OL19974782W |
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Ten red-hot tips to promote your business
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Ellen Gunning |
PR techniques can be used by businesses of all sizes. In 'Ten Red-Hot Tips to Promote Your Business' well-known PR guru Ellen Gunning reveals the top ten most important types of PR for small to mediu… |
OL20056321W |
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The Age of Addiction
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David T. Courtwright |
We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking … |
OL20157345W |
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The passion conversation
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Robbin Phillips |
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, a… |
OL21180771W |
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Beyond advertising
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Yoram Wind |
"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of ad… |
OL22321232W |