Books

9 results found
Title Authors Description OpenBook ID
The she spot The she spot Lisa Chen "The secret to changing the world is hidden in plain sights. In fact, it's half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half the tot… OL11877281W
The Face-to-Face Book The Face-to-Face Book Ed Keller xv, 287 p. : 24 cm OL16489968W
The Sage Handbook Of Social Marketing The Sage Handbook Of Social Marketing Gerard Hastings xxvi, 442 p. : 26 cm OL17405704W
The business of being social The business of being social Michelle Carvill "The Business of Being Social is a step-by-step guide to using social media to grow both your business and brand. Full of international examples, covering every aspect of social media with practical … OL20025432W
The essential social media marketing handbook The essential social media marketing handbook Gail Martin " It's time to take the fear and frustration out of social media. In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approa… OL20056202W
Social media marketing all-in-one for dummies Social media marketing all-in-one for dummies Jan Zimmerman Marketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have t… OL20056309W
Dynamics of competitive advantage and consumer perception in social marketing Dynamics of competitive advantage and consumer perception in social marketing Avinash Kapoor,Chinmaya Kulshrestha "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and … OL23293315W
On social marketing and social change On social marketing and social change R. Craig Lefebvre Social marketing for improving public health and social well-being has evolved into an active and vibrant field of work for change agents around the world. On Social Marketing and Social Change explo… OL24290025W
Cause marketing for nonprofits Cause marketing for nonprofits Jocelyne Daw This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their indiv… OL5839552W