Dynamics of competitive advantage and consumer perception in social marketing

By Avinash Kapoor, Chinmaya Kulshrestha

Subjects: Social marketing, Marketing, social aspects, Marketing, Social aspects

Description: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.