The she spot

By Lisa Chen

Subjects: Women in nonprofit organizations, Social marketing, Research, BUSINESS & ECONOMICS, General, Marketing, Businesswomen, Women consumers, Marketing, management

Description: "The secret to changing the world is hidden in plain sights. In fact, it's half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half the total wealth in America. Corporations have long recognized the growing power of women and have been targeting them for years. The She Spot is a practical and provocative primer showing how nonprofits and social change organizations can do it too."--Jacket.