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Pricing for profitability
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John L. Daly |
Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work… |
OL12021060W |
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Sales coaching
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Linda Richardson |
This definitive guidebook on the coaching process has been fully updated with a new introduction by the author. Written exclusively forsales managers — it offers a brief, concise primerwith the funda… |
OL15844976W |
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Transfer pricing for financial institutions
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John Smullen |
A cutting-edge study of transfer pricing in the increasingly competitive financial services sector. It examines the many issues involved and suggests different techniques for establishing efficient t… |
OL16953163W |
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How Music Got Free
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Stephen Witt |
This book is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It's about the greatest pirate in history, the most powerful… |
OL17121207W |
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Designing and delivering superior customer value
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Art Weinstein,William C. Johnson |
"This new book is a guide to retaining your existing customers and to gaining loyal new customers.".
"Features: employs a values-based decision making framework; written by the marketing professors … |
OL1852494W |
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Behavioral pricing
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Sarah Maxwell,Hooman Estelani |
Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, the… |
OL19830314W |
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Who's buying by race and Hispanic origin
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New Strategist Publications, Inc |
Based on data collected by the Bureau of Labor Statistics' 2010 Consumer Expenditure Survey, this report presents product-by-product household spending statistics for Asians, blacks, Hispanics, and n… |
OL24199295W |
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Rethinking sales management
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Beth Rogers |
Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales manager… |
OL777376W |