Behavioral pricing

By Sarah Maxwell, Hooman Estelani

Subjects: Electronic books, Pricing, BUSINESS & ECONOMICS, Management, New products, Marketing, Sales & Selling

Description: Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices.Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004.