Books

18 results found
Title Authors Description OpenBook ID
Managing Customer Relationships Managing Customer Relationships Don Peppers In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professional… OL15178213W
The new experts The new experts Robert H. Bloom Annotation OL17852335W
Customer relationship management Customer relationship management Jagdish N. Sheth,Atul Parvatiyar Papers presented at an international conference. OL19164123W
The social current The social current Allie Osmar Siarto "With the rise of social media, listening is more vital to business than ever ... Whether you work in small boutique, a bank, a PR or ad agency, or are a private consultant, this book provides a simp… OL19977899W
The rise of the platform marketer The rise of the platform marketer Craig Dempster Digital marketing platforms like Google, Facebook, Twitter, etc., have given marketers the chance to deliver targeted and personalized experiences at the individual level, based on individual custome… OL20006433W
Customer-centric marketing Customer-centric marketing Aldo Cundari "Customer-Centric Marketing examines the complex forces influencing the rise of the empowered and demanding customers, and outlines how marketers can use these forces to connect with them. It breaks … OL20010534W
Customer experience for dummies Customer experience for dummies Roy A. Barnes You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating c… OL20037289W
Unmarketing Unmarketing Scott Stratten Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the w… OL20049877W
Up close and personal? Up close and personal? Paul Gamble,Neil Woodcock,Merlin Stone "Up Close and Personal? provides new insights into effective customer relationship marketing." "Based on world-wide research into CRM supported by IBM, Up Close and Personal? brings together the work… OL20557303W
Customer equity Customer equity Gary Getz,Jacquelyn S. Thomas,Robert C. Blattberg Annotation Annotation. OL20576906W
Guanxi Guanxi Y. H. Wong,Thomas K. Leung "Guanxi: Relationship Marketing in a Chinese Context is based on an original research study as well as the authors' twenty years of experience of doing business in China. Their understanding of the i… OL20980102W
The Marketing Mavens The Marketing Mavens Noel Capon The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That… OL2303744W
CIM Professional Diploma CIM Professional Diploma BPP Learning Media A core text book for the CIM Qualification. OL24254832W
Growing your business can be as fun as giving candy to strangers Growing your business can be as fun as giving candy to strangers Stan Holden "Too many sales people are focused on the end result, the outcome, the close, and another notch on their gun! But, what if you approached "sales" from a heart-centered standpoint, with curiosity and … OL24688495W
Managing customers as investments Managing customers as investments Sunil Gupta It's more important than ever for companies to objectively assess the value of their customers. But conventional measures of "customer lifetime value" haven't been linked to overall business value an… OL4825196W
Customers are people- Customers are people- McKean, John Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch… OL5745853W
Balanced brand Balanced brand Foley, John Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputatio… OL5841464W
Sales therapy? Sales therapy? Grant Leboff If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn't work anymore. It's relationships that count. Real selling is about understandin… OL9982997W