Customers are people-

By McKean, John

Subjects: Marketing and sales, general, Nonfiction, Business, Relationship marketing, Hf5415.5 .m3833 2003, Customer relations, 658.812

Description: Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.