Up close and personal?

By Paul Gamble, Neil Woodcock, Merlin Stone

Subjects: Klantgerichtheid, Relatiemarketing, Marketing, Relationship marketing, Customer relations

Description: "Up Close and Personal? provides new insights into effective customer relationship marketing." "Based on world-wide research into CRM supported by IBM, Up Close and Personal? brings together the work of three leading experts in the field: Gamble, Stone and Woodcock provide a combination of marketing theory, practical guidance, case studies and implementation techniques, while emphasizing the need for constant re-evaluation."--Jacket.