Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Up close and personal? | Paul Gamble,Neil Woodcock,Merlin Stone | "Up Close and Personal? provides new insights into effective customer relationship marketing." "Based on world-wide research into CRM supported by IBM, Up Close and Personal? brings together the work… | OL20557303W |
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The Marketing Mavens | Noel Capon | The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That… | OL2303744W |