Books

19 results found
Title Authors Description OpenBook ID
The truth about the drug companies The truth about the drug companies Marcia Angell Angell watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fort… OL15927600W
Words that sell Words that sell Richard Bayan Recommends, useful words and phrases for slogans, invitations, openings, transitions, and conclusions, and includes advice on advertisting strategies. OL15931500W
Digital advertising Digital advertising Andrew McStay "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and … OL18638697W
Ways of Seeing Ways of Seeing John Berger How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever."Seeing comes befor… OL1980231W
Status update Status update Alice Emily Marwick Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the mea… OL19974782W
The Truth About the Drug Companies The Truth About the Drug Companies Marcia Angell During her two decades at The New England Journal of Medicine, Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched drug companies stray from … OL2076616W
Révolte consommée Révolte consommée Heath, Joseph "Dans un savant mélange de fines observations sociologiques, de philosophie et de culture populaire, Heath et Potter s'interrogent sur les mécanismes régissant le développement de la contre-culture, … OL24157363W
Les Pâtacolors, j'adore! Les Pâtacolors, j'adore! Fanny Joly Réédition. Récit publié en 1992 dans la revue ##J'aime lire##. [SDM]. OL24281126W
Grozoeil mène la danse Grozoeil mène la danse Cécile Gagnon Daphné et Grozoeil deviennent les vedettes d'une réclame publicitaire des nourritures Patacha pour la télévision. Grâce à ces chats danseurs, François connaît le succès et rêve de gagner le Coq d'or … OL24728644W
Ouvrez vite! Faites la bonne offre, au bon client, au bon moment Ouvrez vite! Faites la bonne offre, au bon client, au bon moment Alain Samson Comment mettre au point la combinaison gagnante en marketing direct. La disquette contient des "infopubs" et un diagnostic qui aide à évaluer les connaissances dans ce domaine. Approche interactive. OL24845402W
Public relations cases Public relations cases Jerry A. Hendrix x, 484 p. : 24 cm OL2673244W
Méchant Minou, président Méchant Minou, président Nick Bruel Cet adorable personnage et ses aventures loufoques sont une parfaite introduction aux romans à chapitres. Les enfants adorent Méchant Minou et ses pitreries les font rire aux éclats. Il est temps d'é… OL29239960W
Buzzmarketing Buzzmarketing Mark Hughes "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people."—Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and le… OL3006132W
A Century of American Icons A Century of American Icons Mary Cross "Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected th… OL3739808W
The codes of advertising The codes of advertising Sut Jhally This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertiser… OL4276234W
What Clients Love What Clients Love Harry Beckwith Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass com… OL60362W
The Power of Persuasion The Power of Persuasion Robert V. Levine "An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine t… OL8232322W
Culture is our business Culture is our business Marshall McLuhan "Examines our civilization as it manifests itself through th century's one great art form, advertising." OL871834W
Complete Guide to Advertising Complete Guide to Advertising Torin Douglas With a forward by Barry Day this lavishly illustrated book is quite simply the complete guide to advertising. It covers such topics as: Why advertising sells; How to choose and agency; How to write a… OL9231739W