Buzzmarketing

By Mark Hughes

Subjects: Publicité, Nonfiction, Mass media and business, Marketing, Mond-tot-mondreclame, Médias et affaires, Business, Word-of-mouth advertising, Publicity, Kommunikation

Description: "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people."—Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing—which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.