Books
2 results found| Title | Authors | Description | OpenBook ID | |
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The Long Tail How Endless Choice Is Creating Unlimited Demand | Anderson,Chris Anderson,Chris Anderson | The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Ger… | OL4091759W |
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E-commerce | Carol Traver,Carol Guercio Traver,Carol G. Traver,Kenneth C. Laudon | In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut,… | OL58230W |