Books

18 results found
Title Authors Description OpenBook ID
Getting attention Getting attention Susan Kohl Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what … OL12798785W
The Art of Seo The Art of Seo Eric Enge,Rand Fishkin,Stephan Spencer,Jessie Stricchiola "Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy… OL15910386W
Digital disciplines Digital disciplines Joe Weinman "Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage?… OL20017584W
Social Media Social Media Calvin Kennedy 1 volume (unpaged) ; 21 cm OL20213043W
The social media advantage The social media advantage Holly Berkley Discusses the importance of social media for a small business and offers information on developing a social media marketing plan. OL20637224W
Internet marketing 2010 Internet marketing 2010 Julia Jouffroy,Guillaume Ber,Martin Tissier Un exposé des grands prinicpes, acteurs et techniques du marketing et de la communication sur Internet et la téléphonie mobile et 62 analyses de campagnes marquantes de l'année 2009. OL20876908W
How they started How they started David Lester 'How They Started' features 30 insightful accounts of how some of the most successful businesses and best known brands got started. OL20940507W
Internet marketing Internet marketing Alan Charlesworth "Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed wit… OL24194460W
Web conversion Web conversion Thomas Faivre-Duboz "Après avoir fait venir des visiteurs sur votre site Internet, il est nécessaire qu'ils atteignent vos objectifs : acheter un produit, souscrire à un service ou cliquer sur des bannières publicitaire… OL26182812W
SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strateg SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strateg Adam Clarke 224 pages : 23 cm OL26436197W
The art of the global gateway The art of the global gateway John Yunker Guide to best practices in multilingual navigation for those who create websites and those who take them global. Also includes how to apply global gateway concepts to mobile apps and social media. OL26442133W
La boîte à outils des réseaux sociaux La boîte à outils des réseaux sociaux Cyril Bladier Comment être au plus près de vos clients grâce aux médias sociaux ? Comment diffuser sa communication en ligne ? Comment exploiter les réseaux sociaux pour recruter ? Quels sont les critères pour cib… OL27692175W
Venda por Internet Venda por Internet Matt Haig "Descubra la forma en que puede tener un plan exitoso de mercadotecnia electrónica con la guía de Matt Haig, práctica y libre de exageración. Le ayudará a: Diseñar un sitio amigable con los usuarios,… OL27964567W
Online public relations Online public relations Phillips, David Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and… OL3077019W
Mastering insurance marketing Mastering insurance marketing Seth Kravitz Mastering Insurance Marketing is designed to serve as a guide to making the transition from old traditional ways of insurance marketing such as cold calls, the phonebook, radio and TV, door-door, fly… OL31204472W
Business @ the speed of thought Business @ the speed of thought Bill Gates In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresse… OL53677W
E-commerce E-commerce Carol Traver,Carol Guercio Traver,Carol G. Traver,Kenneth C. Laudon In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut,… OL58230W
How to Win Sales & Influence Spiders How to Win Sales & Influence Spiders Catherine Seda If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new … OL8408338W