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The marketing performance measurement toolkit
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David M. Raab |
Reviews the complete process of a successful marketing measurement project. |
OL16506167W |
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Defy Gravity
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Rebel Brown |
Argues that companies must evolve on a regular basis in order to thrive in today's unpredictable economy, with a discussion of the factors that encourage stagnation and a plan that helps companies pr… |
OL16568628W |
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Marketing analytics
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Mike Grigsby |
"Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, seg… |
OL20013147W |
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The Dragons' Den Guide to Assessing Your Business Concept
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John Vyge |
How to assess your business concept's potential to win customers The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market… |
OL20905343W |
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How to Research Trends
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Els Dragt |
199 pages : 23 cm |
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Solving the social media puzzle
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Kathryn Rose |
"The social media landscape can be difficult to navigate for time-strapped business owners. What's the best way to incorporate a social plan into your traditional marketing efforts? How can you find … |
OL22063101W |
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Guerrilla marketing research
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Robert J. Kaden |
Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This book focuses on why small and mid-sized businesses can benefit from conducting focus groups … |
OL5840632W |
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Industrial marketing research
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William Edwin Cox |
xii, 468 p. : 24 cm |
OL6800646W |
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Statistics for marketing and consumer research
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Mario Mazzocchi |
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they… |
OL9723786W |