Books

20+ results found
Title Authors Description OpenBook ID
Advanced Web metrics with Google Analytics Advanced Web metrics with Google Analytics Brian Clifton Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive usi… OL11804021W
The age curve The age curve Kenneth W. Gronbach A myth-breaking book that will redefine who marketers see as their most valuable customers. OL11913716W
Creating breakthrough products Creating breakthrough products Jonathan Cagan This is the eBook version of the printed book.Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to bui… OL12339579W
Karma queens, geek gods, & innerpreneurs Karma queens, geek gods, & innerpreneurs Rentel,Joe Zellnik,Ron Rentel What really makes consumers tick?It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly inst… OL12370634W
Quantitative Models in Marketing Research Quantitative Models in Marketing Research Philip Hans Franses Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the e… OL15176286W
Word of Mouse Word of Mouse John Riedl At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their c… OL15178001W
The marketing performance measurement toolkit The marketing performance measurement toolkit David M. Raab Reviews the complete process of a successful marketing measurement project. OL16506167W
Defy Gravity Defy Gravity Rebel Brown Argues that companies must evolve on a regular basis in order to thrive in today's unpredictable economy, with a discussion of the factors that encourage stagnation and a plan that helps companies pr… OL16568628W
Divining desire Divining desire Liza Featherstone 304 pages : 21 cm OL19735563W
Paid attention Paid attention Faris Yakob "Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer … OL20002588W
Marketing analytics Marketing analytics Mike Grigsby "Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, seg… OL20013147W
Brands laid bare Brands laid bare Kevin Ford The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer… OL2045342W
GIS for business and service planning GIS for business and service planning Paul Longley,Graham Clarke "This volume examines the practical use of GIS [geographic information systems] for business and service planning. It considers ways in which GIS may be customised to meet specific user requirements … OL20625986W
How to Research Trends How to Research Trends Els Dragt 199 pages : 23 cm OL21131004W
Solving the social media puzzle Solving the social media puzzle Kathryn Rose "The social media landscape can be difficult to navigate for time-strapped business owners. What's the best way to incorporate a social plan into your traditional marketing efforts? How can you find … OL22063101W
Presentations and report writing Presentations and report writing Paul Hague,Roberts, Kate Designed to assist those managers whose task it is to deliver reports or presentations on company data, this guide explains how to make the most effective use of text, speech, tables, diagrams and ot… OL24847004W
Evolution of market structure in a dominant firm model with exhaustible resources Evolution of market structure in a dominant firm model with exhaustible resources Mukesh Eswaran Examines a simple dominant firm - competitive fringe model of a resource industry where the ownership of reserves id endogenously determined. Uses this model to answer questions such as whether there… OL27731979W
Xiao fei zhe xing wei xue Xiao fei zhe xing wei xue He Yu Ben xi lie gui hua jiao cai bian xie de zhi dao si xiang shi : zai kuo du de ji chu zhi shi yu li lun ti xi fu gai xia, zhen dui pu tong ben ke yuan xiao xue sheng de te dian, hang shi ji chu, qiang … OL29316567W
Doing research projects in marketing, management and consumer research Doing research projects in marketing, management and consumer research Christopher E. Hackley As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the p… OL5969060W
Industrial marketing research Industrial marketing research William Edwin Cox xii, 468 p. : 24 cm OL6800646W
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