GIS for business and service planning

By Paul Longley, Graham Clarke

Subjects: Marketing research, Spatial analysis (statistics), Bedrijfsplanning, Congresses, Information services, Geographie economique, Service industries, Geographic information systems, Services de Documentation, Analyse spatiale (Statistique), Information storage and retrieval systems, business, Recherche, Economic geography, Service industries, management, Entreprises, Information storage and retrieval systems, geography, Planejamento administrativo, Marketing, Systemes d'information geographique, Planning, Sistema de informacʹao geografica, Services (Industrie), Geoinformationssystem, Geografische informatiesystemen, Business planning, Spatial analysis (Statistics), Planification

Description: "This volume examines the practical use of GIS [geographic information systems] for business and service planning. It considers ways in which GIS may be customised to meet specific user requirements and tackle the applied research challenges of the late 1990s"--Page 4 of cover.