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Brand valued
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Guy Champniss |
"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is… |
OL15936279W |
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Teens, TV and tunes
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Doyle Greene |
"This political analysis of teen culture examines the historical and ideological development of American youth society, the economic and ideological relationship between television and popular music,… |
OL16509785W |
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Competitive social media marketing strategies
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Gordon Bowen,Wilson Ozuem |
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highligh… |
OL22322035W |
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Dynamics of competitive advantage and consumer perception in social marketing
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Avinash Kapoor,Chinmaya Kulshrestha |
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and … |
OL23293315W |
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Meatball sundae
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Seth Godin |
For companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing, Seth Godin's 'Meatball Sundae' is your one-stop resource. |
OL24285273W |
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Contrary opinion
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R. Earl Hadady |
xi, 194 p. : 24 cm |
OL4986873W |