Competitive social media marketing strategies

By Gordon Bowen, Wilson Ozuem

Subjects: Social media, BUSINESS & ECONOMICS, Marketing, social aspects, Management, Online social networks, Industrial Management, Internet marketing, Marketing, Management Science, Social aspects, Organizational Behavior

Description: "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--