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YouTube and video marketing
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Greg Jarboe |
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical … |
OL13820017W |
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Search Engine Optimization All-in-One For Dummies
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Bruce Clay |
If you have a business, you want your Web site to show up quickly when people search for what you're selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a s… |
OL15169254W |
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The E-Code
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Joe Vitale |
Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail… |
OL15169326W |
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The Art of Seo
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Eric Enge,Rand Fishkin,Stephan Spencer,Jessie Stricchiola |
"Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy… |
OL15910386W |
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Understanding sponsored search
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Bernard J. Jansen |
"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspect… |
OL15921689W |
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Facebook advertising for dummies
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Paul Dunay |
Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your effort… |
OL15979828W |
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Facebook marketing for dummies
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John Haydon |
Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign. |
OL16563928W |
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Handbook of research on mobile marketing management
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Key Pousttchi |
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher. |
OL16623499W |
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Outnumbered
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David J. T. Sumpter |
Algorithms are running our society, and we don't know what they are up to.
Our increasing reliance on technology and the internet has opened a window for mathematicians and data researchers to gaze … |
OL17907177W |
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Introduction to search engine marketing and AdWords
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Todd Kelsey |
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marke… |
OL19720808W |
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Advanced Google AdWords
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Brad Geddes |
The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their o… |
OL19733315W |
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Ultimate guide to Facebook advertising
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Perry S. Marshall |
"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In … |
OL20000887W |
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Paid attention
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Faris Yakob |
"Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer … |
OL20002588W |
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The rise of the platform marketer
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Craig Dempster |
Digital marketing platforms like Google, Facebook, Twitter, etc., have given marketers the chance to deliver targeted and personalized experiences at the individual level, based on individual custome… |
OL20006433W |
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Kids and branding in a digital world
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Barrie Gunter |
"This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and the… |
OL20038491W |
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Social media marketing all-in-one for dummies
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Jan Zimmerman |
Marketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have t… |
OL20056309W |
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Getting top ranking on Google
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Greg Bright |
This book not only teaches business owners how to get high visibility on the internet, it teaches them what to do once visitors land on their websites to convert those visitors into paying customers,… |
OL24267030W |
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Internet prophets
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Steve Olsher |
"In this industry-defining book by award-winning author and reinvention expert, Steve Olsher, you'll discover: the seldom-revealed, proven tools, strategies, and shortcuts leveraged by the world's le… |
OL24272106W |
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How to Win Sales & Influence Spiders
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Catherine Seda |
If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new … |
OL8408338W |
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Web Copy That Sells
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Maria Veloso |
When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worke… |
OL8509079W |