Outnumbered

By David J. T. Sumpter

Subjects: Human behavior--mathematical models, Internet, Human behavior, Social media--mathematical models--social aspects, Social media, Fake news, Big data, Algorithms--social aspects, Social indicators--mathematical models, Hm846 .s84 2018, Internet advertising, Internet advertising--mathematical models--social aspects, Mathematical models, Internet marketing--mathematical models--social aspects, Internet marketing, Internet--mathematical models--social aspects, Big data--social aspects, Fake news--mathematical models--social aspects, Mathematics, popular works, Information society, Mathematical models--social aspects, Social aspects, Algorithms, 303.4834, Social indicators

Description: Algorithms are running our society, and we don't know what they are up to. Our increasing reliance on technology and the internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy and what interests us, they can begin to predict our daily habits. But how reliable is this data?