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Grapevine
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David Balter,John Butman,Dave Balter |
Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. B… |
OL11636244W |
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Indigenous knowledge inquiries
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Peter Dixon,Julian Barr,Paul Sillitoe,Paul Sillitoe |
"Indigenous Knowledge Inquiries is an essential manual for designing international development projects to be informed by indigenous knowledge." "This practical book offers a range of approaches from… |
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Send
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David Shipley,Will Schwalbe,David Shipley |
When should you email, and when should you call, fax, or just show up? What is the crucial--and most often overlooked--line in an email? What is the best strategy when you send (in anger or error) a … |
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Interest rate risk management
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Robert Brooks,Benton E. Gup,Benton E Gup |
xx, 276 p. : 24 cm |
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Leading in black and white
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Ancella B. Livers,Keith A. Caver,Ancella B. Livers |
Many blacks in the workplace face a set of dynamics unique to being African American in a traditionally white, male-dominated world. In this landmark book, authors Ancella Livers and Keith Caver-- co… |
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What can you do with a major in education?
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Jennifer A. Horowitz,Bruce Edward Walker,Jennifer A Horowitz |
Your guide to glide from campus to career Ready to proceed beyond lesson plans to a career plan? This book analyzes college curriculum and employment options for you! Whether you're considering ma… |
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Philanthrocapitalism
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Michael Green,Matthew Bishop |
Who is going to lead the fight against poverty, build a sustainable future for our economies free from the threat of climate change, and take on the social problems that divide even the richest socie… |
OL12125160W |
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Fundraising for dummies
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Katherine Murray,John Mutz,John Massie Mutz |
Find out how to cultivate donors and solicit donations online Covers new changes in tax and philanthropy law Whether you're a small outfit or a big organization, you're competing for donors' do… |
OL12271199W |
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Business words you should know
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P. T. Shank,H. Dean, Ph.D. McKay,H. Dean McKay |
Set up in dictionary style, Business Words You Should Know features not only definitions, but also offers sample sentences and similar terms for each entry, as well as lists of acronyms and common bu… |
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Knowledge at work
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Michael Arthur,Robert Defillippi,Valerie Lindsay,Bob DeFillippi |
This book's unique perspective stems from its "knowledge diamond" framework to examine how individuals, communities, organizations and host industries reciprocally influence each other in the course … |
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Advertising Media Planning
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Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer |
The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance … |
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Fish!
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Harry Paul,Stephen C. Lundin,John Christensen |
La historia de Fish! y los principios en ella expuestos muestran cómo renovar el interés de los empleados que realizan funciones administrativas, de tipo logístico y de apoyo a los departamentos "est… |
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Applied portfolio management
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Catherine Shenoy,Kent McCarthy,Catherine Shenoy |
When investment professional Kent McCarthy returned to teach at his alma mater, the University of Kansas, he planted the seeds for the Applied Portfolio Management (APM) program--a course that allows… |
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Marketing & selling the travel product
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Barry Resnick,James F. Burke,James F Burke |
This introductory book offers readers a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer… |
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The complete idiot's guide to guerrilla marketing
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Susan Drake,Colleen Wells,Susan M. Drake |
Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts… |
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Weekend Millionaire Secrets to Negotiating Real Estate
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Roger Dawson |
Negotiate like a millionaire and get the best value every time!In their runaway bestseller Weekend Millionaire's Secrets to Investing in Real Estate, Mike Summey and Roger Dawson revealed a powerful … |
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Fundamentos de administracion financiera
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James C. Van Horne,Horne Van,James C. Van Horne |
El proposito de esta obra no es solo proporcionar un conocimiento sobre como se reunen y distribuyen los fondos de una empresa, sino crear interes en las finanzas corporativas, que constituyen un tem… |
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Leadership ensemble
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Harvey Seifter,Peter Economy |
"The Orpheus Chamber Orchestra has earned rave reviews as one of the premier musical ensembles in the world. Recently, it has also attracted the attention and admiration of the corporate world. As th… |
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Building, leading, and managing strategic alliances
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Fred A. Kuglin |
"Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations no longer grow by simply swal… |
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The restaurant
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Walker, John R.,John R. Walker,Donald E. Lundberg |
Comprehensively covers opening and running a restaurant-revised and updated A successful restaurant is a dream business. It offers guests a fabulous experience, while the restaurateur gets an excit… |
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