Books

6 results found
Title Authors Description OpenBook ID
Grapevine Grapevine David Balter,John Butman,Dave Balter Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. B… OL11636244W
The Influentials The Influentials Ed Keller,Jon Berry "Who are they? The most influential Americans - the ones who tell their neighbors what to buy, which politicians to support, and where to vacation - are not necessarily the people you'd expect. They'… OL12035092W
The complete idiot's guide to guerrilla marketing The complete idiot's guide to guerrilla marketing Susan Drake,Colleen Wells,Susan M. Drake Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts… OL13737027W
Value-based marketing for bottom-line success Value-based marketing for bottom-line success Philip Allen,Eric W. Balinski,J. Nicholas DeBonis A market-tested process for beating the competition ­­by giving customers the value they wantMarketers get too caught up in selling features and competing on price. Because, when all is said and done… OL3274361W
Creating customer value through strategic marketing planning Creating customer value through strategic marketing planning Edwin J. Nijssen,Ruud T. Frambach,E. J. Nijssen "Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketi… OL3855092W
What's your story? What's your story? Ryan Mathews,Watts Wacker Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they ar… OL5745533W