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Grapevine
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David Balter,John Butman,Dave Balter |
Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. B… |
OL11636244W |
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The Influentials
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Ed Keller,Jon Berry |
"Who are they? The most influential Americans - the ones who tell their neighbors what to buy, which politicians to support, and where to vacation - are not necessarily the people you'd expect. They'… |
OL12035092W |
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The complete idiot's guide to guerrilla marketing
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Susan Drake,Colleen Wells,Susan M. Drake |
Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts… |
OL13737027W |
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Value-based marketing for bottom-line success
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Philip Allen,Eric W. Balinski,J. Nicholas DeBonis |
A market-tested process for beating the competition by giving customers the value they wantMarketers get too caught up in selling features and competing on price. Because, when all is said and done… |
OL3274361W |
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Creating customer value through strategic marketing planning
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Edwin J. Nijssen,Ruud T. Frambach,E. J. Nijssen |
"Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketi… |
OL3855092W |
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What's your story?
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Ryan Mathews,Watts Wacker |
Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they ar… |
OL5745533W |