|
Marketing Management
|
Philip Kotler,Kevin Lane Keller |
For undergraduate and graduate courses in marketing management.
The gold standard for today’s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects th… |
OL17371073W |
|
Marketing 4.0
|
Philip Kotler,Hermawan Kartajaya,Iwan Setiawan |
Las nuevas tecnolog as, las redes sociales y el marketing digital en general est n revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos h bitos diferentes al de hace un… |
OL17913778W |
|
Chaotics
|
Philip Kotler |
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for … |
OL1807452W |
|
Marketing Insights from A to Z
|
Philip Kotler |
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of th… |
OL1807475W |
|
Marketing in the Public Sector
|
Nancy Lee,Philip Kotler |
Use time-tested marketing principles to increase citizen participation, compliance, and support Leverage proven "4Ps" marketing tactics: optimize product, price, place, and promotion Segment your mar… |
OL1807476W |
|
Marketing professional services
|
Philip Kotler |
"Marketing Professional Services, Second Edition has been completely revised to reflect the revolution that has swept the professional services sector since its original publication."--BOOK JACKET. |
OL1807501W |
|
Marketing for hospitality and tourism
|
James C. Makens,Philip Kotler,John T. Bowen |
Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry. |
OL1807515W |
|
Marketing management
|
Philip Kotler |
Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other… |
OL1807518W |
|
Marketing Wprowadzenie
|
Gary Armstrong,Philip Kotler |
Ksiazce omowiono miedzy innymi sposoby podejscia firm do marketingu w niepewnych zmiennych warunkach rynkowych tworzenie roznorodnych strategii cenowych dostosowanych do specyficznej sytuacji gospoda… |
OL22732572W |
|
A framework for marketing management
|
Philip Kotler |
"Using the most current concepts, up-to-date data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success."--Page … |
OL24163877W |
|
Yoksulluğa Karşı Sosyal Pazarlama
|
Philip Kotler,Nancy R. Lee |
Philip Kotler ve Nancy R. Lee yeni bir sosyal pazarlama kitabıyla geri döndüler. *Yoksulluğa Karşı Sosyal Pazarlama* ’da efsanevi pazarlama uzmanı Philip Kotler ve sosyal pazarlamanın yenilikçi uzman… |
OL26237652W |
|
Dirección de marketing
|
Philip Kotler |
Este gran clásico del marketing escrito por Philip Kotler, una de las máximas autoridades de esta disciplina, se caracteriza por la amplitud de sus contenidos y por la perspectiva de dirección que le… |
OL29318387W |