Marketing management

By Philip Kotler

Subjects: Gestion, Marketing management, Shi chang ying xiao, Management, Case studies, Marketingmanagement, Étude de marché, Manuel, open_syllabus_project, Stratégie de marketing, Gestion du marketing, Theorie, Marketing, Marketingmix, Marketing, management, Qi ye guan li

Description: Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.