Books

3 results found
Title Authors Description OpenBook ID
Marketing management Marketing management Philip Kotler Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other… OL1807518W
Marketing in management Marketing in management D. Berkeley Wright,Mike Worsam Describes principles and techniques of marketing's roles in the management of organisations. Provides scenarios to set the theory in a real life context and develops key issues. OL20823742W
Kern van marketing Kern van marketing Rien Hummel Inleiding in de praktijkgerichte marketing met ontwikkelingen op het gebied van online marketing, social media, accountability, klant-en netwerkorientatie en maatschappelijk verantwoord ondernemen. OL26179076W