The other guy blinked

By Roger Enrico

Subjects: Pepsi Cola, Soft drink industry, Concurrentie, Frisdrankenindustrie, Marketing, Pepsi-Cola, Coca-Cola Company, Pepsi-Cola Company, Coca-cola company

Description: If you were born before 1980, I'm sure you remember what has come to be known as the biggest marketing disaster of all time: New Coke. You've heard Coke's side of the story. *The Other Guy Blinked* tells the story from Pepsi's point of view. > The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in which Pepsi ultimately came out ahead. (Goodreads) Note that as of 2016, Coke is comfortably leading the market again.