Books

7 results found
Title Authors Description OpenBook ID
Head to head Head to head Lester C. Thurow The classic text on the post-Cold War economic battle.Starting with the fall of communism, influential economist and former dean of MIT's Sloan School of Management Lester Thurow deftly explores how … OL12242W
Seven Days in the Art World Seven Days in the Art World Sarah Thornton From London to Beijing to New York, art sales are booming, and the art world receives the sort of breathless media attention once reserved for celebrities and royals. In Seven Days in the Art World, … OL19914493W
Utility regulation and competition policy Utility regulation and competition policy Institute of Economic Affairs (Great Britain) This title, published in association with the Institute of Economic Affairs and the London Business School, considers the issue of how British public utilities are regulated. OL20434327W
Economic policy & equity Economic policy & equity Sanjeev Gupta,Vito Tanzi,Ke-young Chu This book brings together the views not only of policymakers and academics but also of religious leaders and labor leaders from around the world- including the 1998 Nobel Laureate in Economics, Amart… OL20607305W
The New Systems Competition The New Systems Competition Hans-Werner Sinn "Competition between companies tends to be beneficial for the general public, but is this also true for competition between states in a world with global financial markets, low transport costs, and i… OL2198134W
The other guy blinked The other guy blinked Roger Enrico If you were born before 1980, I'm sure you remember what has come to be known as the biggest marketing disaster of all time: New Coke. You've heard Coke's side of the story. *The Other Guy Blinked* t… OL5267788W
Brand warfare Brand warfare David F. D'Alessandro While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old lif… OL5800884W