The marketing toolkit

By Jeff Della Mura

Subjects: BUSINESS & ECONOMICS, General, Distribution, Marketing, Handbooks, manuals

Description: After more than thirty years at the coalface of the marketing and communication industry, Jeff Della Mura knows what hurts, what works and what doesn't. He is a Chartered Marketer, a Fellow of The Chartered Institute of Marketing, a visiting lecturer and an award-winning business adviser. A supportive observer of growing businesses, Jeff has written numerous advisory articles and briefings.