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The intention economy
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Doc Searls |
While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers wi… |
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The Service quality handbook
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Eberhard E. Scheuing,William F. Christopher |
"Service quality has emerged center stage as a global force. The Service Quality Handbook provides both a panoramic overview of the state of the art in service quality and an invaluable compendium of… |
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Service management and marketing
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Christian Grönroos,Christian Gronroos,Christian Grönroos |
dowload free here Christian Grönroos "Service management and marketing"
http://depositfiles.com/files/iuxptujyj part 2
http://depositfiles.com/files/1fo42vf28 part 1 |
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