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Grapevine
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David Balter,John Butman,Dave Balter |
Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. B… |
OL11636244W |
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The Face-to-Face Book
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Ed Keller |
xv, 287 p. : 24 cm |
OL16489968W |
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The passion conversation
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Robbin Phillips |
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, a… |
OL21180771W |
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Buzzmarketing
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Mark Hughes |
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people."—Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and le… |
OL3006132W |