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The she spot
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Lisa Chen |
"The secret to changing the world is hidden in plain sights. In fact, it's half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half the tot… |
OL11877281W |
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The 85% niche
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Miriam Muléy |
xxviii, 228 p. ; 24 cm |
OL15415866W |
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Stars, Fans, and Consumption in the 1950s
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Sumiko Higashi |
"The fan magazine Photoplay pioneered the construction of both female stars as social types and fans as aspiring consumers in the first mass consumption society. In the 1950s, stars embodied a leisur… |
OL20782065W |
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The soccer mom myth
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Michele Miller,Holly Buchanan |
"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up cal… |
OL28958185W |
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Measured excess
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Laura C. Nelson |
"Past scholarship on the culture of nationalism has largely focused on the ways in which institutions utilize memory and "history" to construct national identity. Laura C. Nelson challenges these ass… |
OL7795894W |
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Women want more
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Michael J. Silverstein |
In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking st… |
OL8423524W |