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Strategy rules
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Wettbewerbsvorteile durch Online Marketing
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Jörg Link |
Bereits jetzt führt die Existenz des Internet zu tiefgreifenden Änderungen bestehender Marktstrukturen, die sich in Zukunft noch verstärken werden. Dieses Buch bietet eine systematische Untersuchung … |
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Marketing Strategy and Competitive Positioning (6th Edition)
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John Rudd,Nigel Piercy,Graham Hooley,Brigitte Nicoulaud |
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The rule of three
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