Marketing Strategy and Competitive Positioning (6th Edition)

By John Rudd, Nigel Piercy, Graham Hooley, Brigitte Nicoulaud

Subjects: Marketingstrategie, Marketing -- Management, Cibles (Marketing), Business planning, Target marketing, Marketing -- Gestion, Wettbewerbsstrategie, Positionierung, Business and Management, Marketing, management

Description: xv, 569 pages : 27 cm