Books

3 results found
Title Authors Description OpenBook ID
Leading the revolution Leading the revolution Gary Hamel "Leading the Revolution. An action plan for any company or individual intent on becoming and staying an industry revolutionary, this book will ignite the passions of entry-level assistants, neophyte … OL15144674W
Taking Care of eBusiness Taking Care of eBusiness Thomas M. Siebel "In Taking Care of eBusiness, Siebel Systems' founder, chairman, and CEO, Tom Siebel, shows how market leaders are applying information and communication technology to better understand and satisfy t… OL2002941W
Marketing strategy Marketing strategy Orville C. Walker,John Mullins,Jr. Harper W Boyd "This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationshi… OL20483045W