Winning in Asia, U.S. style

By Vinod K. Aggarwal

Subjects: Investments, japanese, Gestion, Export marketing, International economic relations, Relations économiques extérieures, Asia, foreign relations, 85.10 strategic management, Buitenlandse bedrijven, Management, Case studies, Strategic planning, Planification stratégique, Foreign economic relations, Marchés d'exportation, Investissements américains, Foreign Investments, American Investments, Japan, foreign economic relations, Cas, Études de, Strategische planning, Marketing, Études de cas, American Corporations, Japanese Investments, Sociétés américaines, Investments, foreign, asia

Description: "Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This path-breaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter that focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia."--BOOK JACKET.