Books

18 results found
Title Authors Description OpenBook ID
Fish! Fish! Harry Paul,Stephen C. Lundin,John Christensen La historia de Fish! y los principios en ella expuestos muestran cómo renovar el interés de los empleados que realizan funciones administrativas, de tipo logístico y de apoyo a los departamentos "est… OL13245065W
Customer Winback Customer Winback Jill Griffin Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, savi… OL15058394W
Building Customer-Based Project Organizations Building Customer-Based Project Organizations Jeffrey K. Pinto "In Building Customer-Based Project Organizations, Jeffrey Pinto and Pekka Rouhiainen provide proven methods and techniques that help project organizations "get it right". The organization's primary … OL15079487W
Competing in a Service Economy Competing in a Service Economy Michael D Johnson Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenien… OL15191007W
The innovator's solution The innovator's solution Clayton M. Christensen "In his worldwide bestseller The Innovator's Dilemma, Christensen explained how industry leaders get blindsided by disruptive innovations precisely because they focus too closely on their most profit… OL16026085W
The experience economy The experience economy B. Joseph Pine II "With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way… OL16277833W
Customer service training Customer service training Maxine Kamin The Trainer's Workshop Series is designed to be a practical, hands-on roadmap to help you quickly develop training in key business areas. Each book in the series offers all the exercises, handouts, a… OL16921993W
Designing and delivering superior customer value Designing and delivering superior customer value Art Weinstein,William C. Johnson "This new book is a guide to retaining your existing customers and to gaining loyal new customers.". "Features: employs a values-based decision making framework; written by the marketing professors … OL1852494W
Supply chain management Supply chain management Sunil Chopra,Peter Meindl,Sunil Chopra Supply Chain Management illustrates the key drivers of good supply chain management in order to help students understand what creates a competitive advantage. This text also provides strong coverage … OL18798759W
Discovering the soul of service Discovering the soul of service Leonard L. Berry "From Berry's exacting study of fourteen mature, highly successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business … OL1953903W
The Innovator's Dilemma The Innovator's Dilemma Clayton M. Christensen,Don Leslie,L J Ganser In his book, The Innovator's Dilemma [3], Professor Clayton Christensen of Harvard Business School describes a theory about how large, outstanding firms can fail "by doing everything right." The In… OL1999873W
Digital disciplines Digital disciplines Joe Weinman "Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage?… OL20017584W
La boîte à outils des réseaux sociaux La boîte à outils des réseaux sociaux Cyril Bladier Comment être au plus près de vos clients grâce aux médias sociaux ? Comment diffuser sa communication en ligne ? Comment exploiter les réseaux sociaux pour recruter ? Quels sont les critères pour cib… OL27692175W
The strategy mindset The strategy mindset Charles E. Bamford Some say business strategy is 50 percent art and 50 percent science. The truth is probably closer to 65 percent art and 35 percent science, but the science of strategy remains critical. While art mus… OL28177328W
Fish! Fish! Stephen C. Lundin "Choisissez l'attitude que vous adoptez au travail chaque jour. Ce choix détermine votre façon d'être au travail." Un conseil simple à appliquer chaque jour pour se rendre au travail dans une attitud… OL28768879W
Acquiring, Processing, and Deploying Acquiring, Processing, and Deploying M. Larry Shillito Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their wants, needs, a… OL3465703W
Service management and marketing Service management and marketing Christian Grönroos,Christian Gronroos,Christian Grönroos dowload free here Christian Grönroos "Service management and marketing" http://depositfiles.com/files/iuxptujyj part 2 http://depositfiles.com/files/1fo42vf28 part 1 OL4792748W
Data Mining Cookbook Data Mining Cookbook Olivia Parr Rud Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as wel… OL6221229W