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Getting attention
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Susan Kohl |
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what … |
OL12798785W |
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Corporate community involvement
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Nick Lakin |
The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility … |
OL16987437W |
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Promotion for sport directors
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Johnson, John R. |
"The sportdirector series is a revolutionary approach to the craft of managing athletic programs"--P. x. |
OL1820690W |
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Masters of disaster
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Christopher Lehane |
Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner… |
OL19961887W |
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Les relations publiques
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Richard Doin |
Les différentes facettes des relations publiques : plan de communication; relations internes, communautaires, de presse; organisation d'événements spéciaux, relations avec les investisseurs, les gouv… |
OL24204693W |
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Les métiers de la communication
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Pascal Bonnemayre |
En entreprise, en agence, dans le public ... Le secteur et les métiers, les formations universitaires et les écoles spécialisées, les adresses indispensables. Un guide d'orientation pour connaître le… |
OL24280985W |
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Communication des associations
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Thierry Libaert |
Présentation des outils marketing utiles pour servir les objectifs des associations et analyse des aspects spécifiques du domaine associatif (motivation des bénévoles, collecte des fonds auprès des p… |
OL24721777W |
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Public relations cases
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Jerry A. Hendrix |
x, 484 p. : 24 cm |
OL2673244W |
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Buried heart
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A. Y. Stratton |
Public relations expert Lauren Richmond believes her family has been jinxed in the love department. To avoid the chaos she suffered as a child, she has built a grammatically-perfect, passion-free lif… |
OL28173310W |
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Crisis communications in the 24/7 social media world
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Bill Walker |
"Bill Walker has lived in the trenches of several major crises, and his writing reflects both his experience and his empathy for those responsible for guiding organizations large and small through th… |
OL28174680W |
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PR superstar
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Susan Haswell |
"Practicalities including a PR jargon-buster and a good helping of press release examples, at-a-glance guides to the tools of PR and even a chapter on how to choose a PR agency, make this an indispen… |
OL28954722W |
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Online public relations
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Phillips, David |
Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and… |
OL3077019W |
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Gong gong guan xi jiao cheng xin bian
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Guanyu Chen |
Ben shu yi guan li xue zuo wei shi dian, yi shi ji cao zuo wei yuan ze, xi shou guo nei wai tong lei jiao cai de you dian, quan mian di chan shu le gong gong guan xi de ji ben li lun he shi wu an li. |
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Excellent public relations and effective organizations
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Larissa A. Grunig |
"This volume provides the definitive analysis of findings from the groundbreaking Excellence Study - the comprehensive research effort commissioned by the International Association of Business Commun… |
OL5955621W |
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Noise Control in Industry
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Sound Research |
Industrial noise is a major health hazard: a hazard which after the Health and Safety at Work Act 1974, management cannot neglect. This practical handbook examines in detail the measurement, isolatio… |
OL8106535W |