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Effective writing skills for public relations
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John Foster |
Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on … |
OL11818192W |
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Effective internal communications
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Lyn Smith |
In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and comple… |
OL11877437W |
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Public affairs in practice
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Stuart Thomson |
Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. "Public Affa… |
OL11996939W |
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Public Relations For Dummies
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Eric Yaverbaum |
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Wan… |
OL15171866W |
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Why women should rule the world
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Dee Dee Myers |
What would happen if women ruled the world?Everything could change, according to former White House press secretary Dee Dee Myers. Politics would be more collegial. Businesses would be more productiv… |
OL15845947W |
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When the headline is you
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Jeff Ansell |
"A former journalist's tips and guidance on how to deal with traditional online media Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whos… |
OL15883782W |
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PR today
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Trevor Morris |
"A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. Th… |
OL16117964W |
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Exhibiting Mormonism
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Reid Larkin Neilson |
The 1893 Columbian Exposition, also known as the Chicago World's Fair, presented the Latter-day Saints with their first opportunity to exhibit the best of Mormonism for a national and an internationa… |
OL16412652W |
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The New Rules of Marketing & PR
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David Meerman Scott |
This book is the benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success. The New Rules of Marketing & PR, 4th Editio… |
OL16808753W |
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Energy war
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Harvey Wasserman |
Harvey Wasserman, journalist and antinuclear activist, describes how and why people all over the planet are turning againste what was once believed to be the solution to the energy crisis-atomic powe… |
OL17840526W |
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Promotion for sport directors
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Johnson, John R. |
"The sportdirector series is a revolutionary approach to the craft of managing athletic programs"--P. x. |
OL1820690W |
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Guerrilla P.R. 2.0
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Levine, Michael |
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star… |
OL1884228W |
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Body check
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Deirdre Martin |
This games going into overtime.Janna MacNeil is a publicist on a missionto change the image of the bad boys of hockey: the Stanley Cup Champion New York Blades.Ty Gallagher is a captain on a missiont… |
OL1905010W |
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Litigation public relations
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Richard A. Stack |
xix, 240 p. : 23 cm |
OL19596717W |
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Never eat alone
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Keith Ferrazzi |
Do you want to get ahead in life? Climb the ladder to personal success?
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life… |
OL19980180W |
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Personal branding for dummies
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Susan Chritton |
This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your b… |
OL19982943W |
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Dry powder
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Sarah Burgess |
The same week his private equity firm forced massive layoffs at a national grocery chain, Rick Hannel threw himself an extravagant engagement party, setting off a publicity nightmare. Fortunately, Se… |
OL20046284W |
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Zi wo ying xiao 9 bu =
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Robert Gentle |
Ben shu jiang shu le zen yang yong zhong zhong ji qiao jian li zi ji de gong zhong xing xiang, cong er da dao zi wo de ying xiao mu de : zen yang jin ru chuan mei ; zen yang da jin yan jiang ling yu … |
OL20089986W |
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Survey of public relations practices in higher education
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Primary Research Group |
This 115-page report examines the public relations efforts of 41 colleges and universities, exploring annual budget trends, press release practices, print and digital media monitoring strategies, and… |
OL23259250W |
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Why we're here
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Richard C. Harwood |
"This book is primarily about public broadcasters and their relationship to community and public life. But this book could be about any organization or group that seeks to be actively engaged in comm… |
OL24308354W |