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Brand New
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Nancy F. Koehn |
"Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buy… |
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Brand vision
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David Taylor |
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforwar… |
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Achieve brand integrity!
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Gregg Lederman |
Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrit… |
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Mass customization information systems in business
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Thorsten Blecker |
"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customi… |
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The customer revolution
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Ronni T. Marshak,Patricia B. Seybold |
Focuses on the customer as the driving force behind the Internet economy and explains how customer loyalty and satisfaction can affect business success. |
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Managing new products
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Thomas D. Kuczmarski |
New product development |
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