Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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The decision book | Mikael Krogerus,Roman Tschäppeler | "This updated edition of the international bestseller distills into a single volume fifty decision-making models used in MBA courses, and elsewhere, that will help you tackle important questions, suc… | OL16191323W |
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Leap! A Revolution in Creative Business Strategy | Bob Schmetterer | "In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the mo… | OL8226923W |