Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Influence | Robert B. Cialdini | Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding fi… | OL3902892W |
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The Power of Persuasion | Robert V. Levine | "An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine t… | OL8232322W |